How John R. Cook’s Marketing Genius Catapulted a Brand and Jingle.
Once you get the jingle in your head, it’s tough to get it out. Lookie, Lookie, Lookie, Here Comes Cookie has become synonymous with Cook’s brand over the years. But, are you aware of how the song became the focal point for the pest control company? As it was commonplace in the 1960s for local […]